A type of Shopify for the ETF market

Famous investors General Catalyst, Magnetic, Redstone invested about 9 million in NaroIQ. The team helps companies create ETFs.

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Thu, Aug 14, 25
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NaroIQ is a financial technology company from Cologne, Germany. Christoph Püllen and Nils Krauthausen started it in 2022. The company helps businesses create their own ETFs and investment funds.

Important investors like General Catalyst gave them around 9 million euros. The company changed its business plan from helping individual people to helping other companies. They have 20 employees now.

They use artificial intelligence to make their work automatic. The founders think that companies need to create ETFs because many people want to invest in them. NaroIQ wants to be like Shopify but for ETFs.

They will start working with partners this year.

Original Article

deutsche-startups.de

https://www.deutsche-startups.de/2025/08/14/naroiq-eine-art-shopify-fuer-den-etf-markt/

Comprehension Quiz
Question 1 of 30 Correct
Who are the founders of NaroIQ?
Christoph Püllen and Nils Krauthausen
General Catalyst partners
Two unnamed investors
Shopify executives
Select an answer above

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