A kind of 'Shopify for the ETF market'
Well-known investors General Catalyst, Magnetic, Redstone and others have already invested around 9 million in NaroIQ. The team enables companies to create ETFs.
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NaroIQ is a FinTech startup based in Cologne, founded in 2022 by Christoph Püllen and Nils Krauthausen. The company provides white-label fund infrastructure that allows businesses to create and manage their own ETFs and funds.
Major investors including General Catalyst, Magnetic, and Redstone have invested approximately 9 million euros, with a recent funding round of 5.85 million euros. The founder explains their concept by comparing it to how businesses moved online in the 2010s - now fund issuers must become ETF issuers due to strong customer demand. The company initially started with a B2C approach but pivoted to focus on B2B services.
They use AI to automate internal processes while ensuring regulatory compliance. With 20 employees, they plan to launch partnerships in the second half of the year and aim to democratize ETF creation through their digital infrastructure.
Original Article
deutsche-startups.dehttps://www.deutsche-startups.de/2025/08/14/naroiq-eine-art-shopify-fuer-den-etf-markt/