Family Matter: Why We Could Only Become Successful as Brothers

Family businesses are still very important in today's economy, especially in Germany. Many people think they are old-fashioned, but this is not true. Jakob and Benedikt Sons are brothers who started Cansativa, a medical cannabis company, in 2017.

They believe family businesses have special advantages over regular startups. While most startups want to grow fast and sell quickly, family businesses think about long-term success and responsibility. The brothers say their company is strong because it has family values.

This helps them make better decisions and build good relationships. Working as brothers has both good and bad points. They understand each other well and share the same values, so they can make decisions quickly.

But they also learned to keep family problems separate from business problems. Their company works in the difficult medical cannabis market and helps over 2,000 pharmacies. They want to change how people think about medical cannabis and make it easier for patients to get help.