A Family Affair: Why We Could Only Achieve Success as Brothers

Family businesses continue to play a vital role in the modern economy, particularly in Germany, despite common misconceptions that they are outdated. Jakob and Benedikt Sons, who founded the medical cannabis company Cansativa in 2017, argue that family-run enterprises offer unique advantages in today's competitive landscape.

Unlike typical startups that focus on rapid growth and quick exits, family businesses prioritize long-term sustainability, responsibility, and deeply-rooted values. The Sons brothers attribute their company's success to its family-driven approach, which enables more thoughtful, relationship-focused decision-making. Working as siblings presents both opportunities and challenges.

Their deep mutual understanding, shared values, and intuitive communication allow for quick decision-making and resilience. However, they've learned to maintain professional boundaries and manage potential conflicts by separating family dynamics from business operations.

Operating in the complex and regulated medical cannabis market, Cansativa serves over 2,000 pharmacies while continuously adapting to regulatory changes and developing innovative digital processes. The brothers offer key advice for entrepreneurs: focus on long-term sustainability, maintain strong values, foster team trust, communicate openly, and create meaningful societal impact.