anuux: How many values can a startup afford?

Marius Baumgärtel presented his company anuux on a German TV show. He sells health supplements that help with digestion. His business makes about €60,000 each year.

The product costs €1 per day. He already has another successful company with 50 workers. The TV investors were not interested in his product.

When they suggested using Twitter for marketing, he refused because of his political views. The investors did not like this decision. They thought he was not open to new ideas.

Nobody invested in his company. This story shows a difficult question: Should startup founders stick to their personal values, or should they do anything to grow their business?