#Tech#Business

Flaveair: Can an thoughtless statement change everything?

Something that all entrepreneurs probably fear is the rare, but certainly occurring moment when a well-progressing conversation suddenly shifts. I...

DE
deutsche-startups.de
News Source
Fri, Sep 12, 25
Published At
AI-Powered Learning ToolAI

This article has been summarized and translated using AI to help you practice reading and comprehension. While we strive for accuracy, some nuances may be lost in translation.

View originaldeutsche-startups.dearticle for the complete source.

In a recent episode of the German version of Shark Tank, Flaveair's founders experienced a critical moment that nearly derailed their pitch. The startup presented an innovative health-focused alternative to traditional smoking and snacking habits.

Their product, called 'Flaving,' involves inserting aroma capsules into a cigarette-like device, allowing users to inhale various flavors without harmful substances. With approximately 40 different flavors available, the product aims to help people reduce unhealthy behaviors. Initially, multiple investors showed interest, though they questioned the €19.99 price point for starter kits.

The situation changed dramatically when founders mentioned receiving positive feedback from children. This revelation concerned two investors who withdrew due to potential youth-related issues.

However, Ralf Dümmel recognized the product's health benefits and offered €150,000 for 25% equity, which the founders accepted.

Original Article

deutsche-startups.de

https://www.deutsche-startups.de/2025/09/12/flaveair-kann-eine-unbedachte-aeusserung-alles-aendern/

Comprehension Quiz
Question 1 of 30 Correct
What caused two investors to withdraw from the deal?
High price point
Poor product quality
Mention of children using the product
Lack of flavors
Select an answer above

More from Tech

#Tech#Business

Vinlivt raises 3.5 million in funding

Battery storage startup Terra One secures 150 million euros. FinTech Vinlivt raises 3.5 million euros. Million-dollar exit: Check Point acquires startup.
DE
deutsche-startups.de
News Source
#Tech#Business

We rented transport vehicles from a livestock breeder

Saflux specializes in lighting systems for industrial applications. The journey to their current business model was lengthy. Initially, the team intended to sell LED fixtures, but later developed a different approach.
DE
deutsche-startups.de
News Source
#Tech#Business

Kertos secures 14 million +++ suena energy raises 8 million

+++ #DealMonitor +++ Kertos secures 14 million +++ suena energy raises 8 million +++ Cusp Capital invests in leadity +++ Agile Robots acquires ide...
DE
deutsche-startups.de
News Source
#Tech#Business

5 young Cologne startups that have appeared on our radar

Numerous exciting startups are active in Cologne. Here are some particularly fresh Cologne startups that we are keeping a close eye on. The...
DE
deutsche-startups.de
News Source
#Tech#Business

DiaMonTech raises 8 million in funding

DiaMonTech raises 8 million euros. OMMM receives 3.6 million funding. Hager Group subsidiary advizeo acquires Comgy. Casavi purchases Manag...
DE
deutsche-startups.de
News Source
#Tech#Business

Six innovative startups pitch to investors on Lions' Den

The business show returns with entrepreneurs presenting their companies to potential investors seeking funding.
DE
deutsche-startups.de
News Source
#Tech#Business

feld.energy raises 10 million in funding

GreenTech startup feld.energy raises 10 million euros. Energy optimizer encentive secures 6.3 million. Desksharing startup desk.ly acquires...
DE
deutsche-startups.de
News Source
#Tech#Business

Football Champion Mats Hummels Focuses on Strategic Sports Investments

World Cup winner Mats Hummels is building a diverse investment portfolio in sports startups, while Berlin's Born secures major funding for social gaming expansion.
DE
deutsche-startups.de
News Source