Currently we manage the entire value chain ourselves

The first investor of Performula was football world champion Mario Götze. We are particularly proud of this because Mario quickly transformed from a convinced user to...

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Thu, Sep 25, 25
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Performula is a Cologne-based HealthTech startup founded in 2023 by Sebastian Wirtz, Sebastian Koch, and Jan Vonhoegen. The company specializes in creating hyper-personalized nutritional supplements for performance-oriented individuals.

Their innovative approach involves analyzing individual blood samples to create customized supplement packages that enhance energy, mental clarity, and overall health. The idea originated from founder Sebastian Koch's passion for nutrition and wellness, combined with his observation that the market lacked truly personalized supplementation solutions.

The founding team leveraged existing relationships and expertise, including Jan Vonhoegen's background in sports and nutrition medicine. Initially, they faced challenges finding manufacturers willing to work with their detailed approach, leading them to establish their own production facilities. Football world champion Mario Götze became their first investor after being a satisfied customer.

The company plans to expand production, develop AI-supported algorithms, and build an international medical network while maintaining focus on quality and customer satisfaction.

Original Article

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https://www.deutsche-startups.de/2025/09/25/momentan-decken-wir-die-komplette-wertschoepfungskette-selbst-ab/

Comprehension Quiz
Question 1 of 30 Correct
What type of individuals does Performula target?
Elderly people
Performance-oriented individuals
Children
Sick patients
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