Why Startups Lose Without Political Communication

Young companies often ignore strategic communication because they have no time, money or experience. But this is when they decide their future success. Political communication is now very important for business.

Companies in new sectors like energy need to position themselves in political discussions. Strategic communication helps companies become visible and build their image. Research shows that investing in image building helps long-term profits.

Companies should participate in regulatory debates and present themselves as shapers, not just observers. Political communication doesn't need big resources. Clear messaging, finding the right contacts, and using simple formats like position papers can be very effective.

In the energy sector, innovation alone is not enough. The market has many regulations and government programs. Companies with good solutions often fail because they don't communicate with politicians.

Strategic communication should not be an afterthought. Companies should communicate early and boldly to be seen as relevant actors.